Nearly 400 companies in Hebei have invested in diamond tools to become a bright spot

Up to now, there are 365 foreign investment enterprises in Hebei Province, including 297 private enterprises, accounting for 81.4% of the total. While the state emphasizes accelerating the implementation of the “going out” strategy, the “going out” momentum of the province’s private enterprises has developed rapidly and has become the mainstay of overseas investment in our province, and the good momentum of overseas investment is attracting more and more small and medium-sized enterprises to try their best. . However, these companies are also suffering from the unease and risks brought about by the international economic turmoil while enjoying the huge development prospects brought by overseas markets. In the diamond tool market, countries such as Europe and the United States have the most advanced technology, the highest quality standards, and the largest product market for production tools. Entering the international market has a huge and far-reaching impact on the introduction of advanced technology and business concepts in Europe and the United States and the establishment of modern enterprises. It is also to see this, after the opening of the domestic market, Boshen Tools Co., Ltd. regards the development of the international market as an important task related to the sustainable and healthy development of the company. In 2000, Boshen's first batch of diamond tools were exported to the United States, and since then it has taken steps to enter the overseas market. However, although the Boshen tool at that time was already famous in China, it was a brand new face in foreign countries. No one knows. How to quickly enter the market and get the recognition of the Americans has really made the leadership of the company painstaking. In the end, the company decided to start from OEM (ie, OEM production, brand producers do not directly produce products, but use their key core technologies to design and develop new products. The specific processing tasks are commissioned by other manufacturers of similar products. Buy the low-priced products and put them directly on your own brand trademark, commonly known as “OEM production”. "The reason why we choose OEM production, we mainly see that the OEM customers who need it have a perfect market service system and marketing system, and cooperate with them, we only produce the products they need, market development, product sales, etc. Relatively speaking, this is the fastest channel for products to enter a new market,” said Zhang Yuning, manager of the international trade marketing department of Boshen. But how can we attract such customers? Zhang Yuning said that they mainly participated in the exhibition once and for all, conducted a large number of visits, communication and recommendation to the target customers, and conducted key research and analysis on the companies they contacted, and formulated different work strategies according to different customer types, thus forming a good reputation in the industry. Then, from the initial establishment of only a few companies to establish a preliminary business to develop cooperation with large-scale enterprises. “Subsequently, the company not only opened up the European and American markets, but also established subsidiaries in Singapore and Canada, and established a diamond saw blade production base in Thailand. However, this road has not always been smooth. Almost every country has to face the local Different cultural background differences, market crowding, legal restrictions, etc." Zhang Yuning said that it is not an easy task to open "Made in China" in the international market. First, the products must be recognized and trusted by foreign customers, and secondly It is necessary to have sufficient knowledge of the local market to develop different marketing strategies according to different countries. Slowly, they also explored some experiences, such as Europe and the United States prefer high-end products, while people in Brazil and India prefer low-cost economic products; the Australian market is another phenomenon, due to Australia The labor cost is relatively high, so the requirements for the quality of the utility are relatively strict, and the product cannot emphasize the price blindly, but should pay attention to the quality.